"look at me!!!"

marketing... ug.  feels a lot like selling. and in this case i'm selling myself.  i'm not good at it, i never have been.  i tried selling security systems in new mexico one summer... i lasted five weeks and have forever since based the level of my happiness in terms of "well at least i'm not in new mexico selling security systems." 
it's not that i think that security systems are bad and i DEFINITELY don't think my book is bad! but to go around disturbing people's lives asking them if they could just take a minute to "look at me!!! PLEASE!!!"
it gives me heart burn.
when Tate Publishing accepted my  manuscript i hit the roof i was so excited.  i knew that part of the contract agreement was that they'd provide me with a marketing representative and market my book.  but what i didn't realize is that every author (new or weathered) needs to market themselves as well.  how else will your family and friends know that you have a book out there to buy?  how else will local coffee houses and book stores know that you're out there and wanting to do book events?  it has to come from YOU! (or in this case... me... ug.) 
so i have to convince all these people that i have created something that they actually want to spend money on.  and then i have to plan these book events (in my case i'm still doing book signings... which are just fancy way of saying i'm going to be sitting at this table for two hours - please come buy my book.)  and i have to look professional and confident and i need to strike up conversations with people and ask them to give me their money and... oh dear, that is so not me.  i'm not a sales person.  i'm not a marketing person.  i'm a writer!  my comfort zone is sitting on my couch with my lap top computer silently creating stories that have been looming in the back of my brain. 
so this marketing thing?  a huge step for me.  i'm largely out of my comfort zone. 
and i could use all the advice i can get!